Detail Information
Job Summary
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Job Description
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Key Skills / Requirements
- Degree / Diploma in Marketing
- Sales related and/or teaching (education) qualification
- Driver’s License
- 2 – 3 years’ experience in a marketing environment / similar role / sale marketing environment
- Previous Marketing in a School / Educational Institution Background
The responsibilities are:
Marketing strategy integration aligned to the CURRO objectives
- Implement the regional marketing strategy in line with organisational, regional and marketing objectives
- Co-ordinate and ensure that marketing objectives aligned on regional and school level
- Execute and monitor overall regional plan in place and executed accordingly focused on customer service
- Ensure and monitor brand alignment on all marketing materials
Budget management
- Oversee, assist and liaise with School Marketers to their individual Marketing budgets
- Track and monitor expenditure to budget
Marketing Projects, Open Days and Events support
- Support school events based on requirements and within budget supported by professional Marketing Plan
- Track and monitor maximum PR coverage achieved
- Coordinate and oversee promotional events as required at school level
- Oversee School Events to ensure standards and effectiveness maintained in line with strategy and project plan/s
- Within budget
- Track and achieve targets as agreed
- Compile post event reports and provide feedback Project Manager
Brand and corporate identity managed
- Oversee the implementation of the brand and correct use of CI (Corporate Identity) across schools
- Act as a Brand Ambassador
- Conduct brand audits conducted in line with specification and standards with effective remedial actions
- Review and manage a consistent approach throughout the schools
Online presence managed
- Monitor social media accounts and manage communications for specific schools
- Maintain and update d relevant section of website in line with agreed communications strategy
Sale research, leads and closing
- Guide acquired schools, new schools and new marketers relating to market research
- Devise and action appropriate opportunities in line with overall strategy
- Audit leads converted to sales in line with targets
- Recorded and analysed
- Professional image maintained
- Proactive and professional
- Assist and guide effective and improved processes
- Communications with stakeholders actioned daily / as required
- Community involved and mobilised as required in terms of strategy
Staff management
- Mentoring and management of school marketers
- Report disciplinary issues to Project Manager as required
- Development of school marketers
The successful candidate will start on 01 October 2024.